John Raatz of GATE: Global Alliance For Transformational Entertainment
JOHN RAATZ is the Founder and Principal of the pioneering “transformational” marketing & PR firm, The Visioneering Group, whose mission is Linking Spirit, Vision & Progressive Values with Compassionate Communication to Promote a Positive and Sustainable Future™. Established in 1988, Visioneering exclusively serves the Cultural Creatives (body/mind/spirit) market and was the first such firm to do so.
GATE is an evolving community of creative, business and technical professionals in entertainment, media, and the arts — and the interested public — who realize the vital and expanding role media and entertainment play in creating our lives, and who aspire to consciously transform those domains for the benefit of all.
Justin Moore of Goodby, Silverstein & Partners
JUSTIN MOORE spent 12 years at BBH London, rising to the roles of creative director and partner. There he created campaigns for British Airways, Johnnie Walker, Audi, and Levi’s, winning many awards along the way, including Best of Show at The One Show and the CLIOs. Justin joined GSP in 2012 and leads the Cisco account.
Goodby, Silverstein & Partners believes in appealing to the individual, and trying to see the world through his or her eyes and looking beyond budget size or media thinking. Doing so leads Goodby to solutions that treat people with respect, that gives them credit for a sense of humor and perspective, that never talk down to them and that work like crazy.
Robin Raj, founder/executive creative director, Citizen Group
As an award-winning creative director and copywriter, Robin has contributed to some of the world’s best-known brands and organizations for three decades. Today, Robin is putting his energies towards building “citizen brands” and developing pro-social campaigns and initiatives working with clients such as Amnesty International, Cisco WebEx, Major League Baseball, Pabst Brewing, Rock the Vote, NRDC, USA Network, United Nations, Wal-Mart (sustainability initiative), and WWF Climate Savers. He is perhaps best known as creator of the “Imagine” and “Instant Karma” campaigns for Amnesty International, based on the songs of John Lennon which ran in more than 65 countries, and his work at Chiat/Day in the 1980s, where he created the NYNEX Yellow Pages “Human Cartoons” campaign, voted one of Adweek’s 25 Greatest Ad Campaigns. Robin previously co-founded Collaborate, where he led the development of integrated campaigns for Gore-Tex, Logitech, Philadelphia Eagles, Sierra Club, and Seagate, and before that, DAWG (Digital Artists & Writers Group), a creative boutique where he produced work for Coca-Cola, Citibank, Microsoft, General Motors, Guinness Brewing Company, Mastercard, PBS, and Virgin Records. He began his career at Hal Riney & Partners and Foote Cone Belding/SF, creating campaigns for AT&T, Blitz-Weinhard Brewery, Levi’s, Coors, Gallo, and VISA. In 1990, Robin was named to AdWeek’s Creative All-Stars list.
Citizen is a pro-social marketing, design and brand management agency dedicated to building “citizen brands.” In an age of increasing transparency, corporate image campaigns are no longer enough. Brands today are shaped from the top down and bottom up and consumers expect them to truly embody their values and walk their talk.
We work with our clients to develop values-based brand strategies and creative initiatives that build lasting relationships and effectively engage audiences to achieve results. We call it the quadruple bottom line – supporting people, planet, and profits by igniting the passions of our audiences.
Jon Symes of The Pachamama Alliance
JON SYMES: Jon is the Outreach Director for The Pachamama Alliance, and author of the book Your Planet Needs You. He is responsible for taking The Pachamama Alliance’s transformational education to audiences and partners around the world, and for developing new formats for these messages of awakening, all lead by the mission: bringing forth an environmentally sustainable, spiritually fulfilling, socially just human presence on this planet. Published in 2006, Your Planet Needs You maps the challenges the human family faces in creating and living a new future and shows ways to overcome these. This book, and Jon’s passion for sharing its message in practical ways, was so resonant with the work of The Pachamama Alliance that he was invited to join that team in San Francisco in 2007. Since then he has helped develop this message and taken it far afield, including to China, New Zealand, Ecuador, Ireland and India. Jon also has a blog on Speaking Tree.
The Pachamama Alliance is a non-profit organization based in San Francisco. Empowered by its partnership with indigenous people in Ecuador’s Amazon rainforest, and informed by the weaving together of indigenous and modern worldviews, its work is dedicated to bringing forth an environmentally sustainable, spiritually fulfilling, socially just human presence on this planet. Its efforts are focused on supporting its indigenous partners, and on generating and engaging people everywhere in conversations, experiences, and collective action, that will transform our relationships with ourselves, one another, and the natural world.
Maureen Shirreff, Senior Partner, North American Creative Director
MAUREEN SHIRREFF is Global Creative Director for Unilever’s Dove Deodorant, HBL and Masterbrand categories. She is also the North American for Unilever’s Multi-Cultural Hair Brands. Based at Ogilvy Chicago since 1993, Maureen has recently relocated to Ogilvy London.
Maureen was one of the creative architects for Dove’s Campaign for Real Beauty, which launched in North America in 2004. The debate enlivened by this work has generated unprecedented press coverage.
It has been showcased on Oprah Winfrey, CNN, the Today Show and The Ellen DeGeneres Show. Most recently the Campaign has targeted women over 50 with a product line called Pro-Age. Oprah Winfrey launched the work on her show, emphasizing the platform’s idea that beauty has no age limit. The Dove work was honored with the 2006 Grand Effie award here in the US and Europe, and the Silver Global Effie in 2008. It won the gold at the 2008 Kellys and captured a Bronze Lion at Cannes.
Dove’s work for women’s self-esteem continues to this day, sparking conversation and winning awards. “Beauty Sketches”, a 3-minute YouTube film about women’s inner critics, received 163 million global views and won the Titanium Grand Prix at Cannes last year.
Maureen’s client list at Ogilvy has included SCJ Glade, Sears and Kenmore. She has also worked on Lean Cuisine, Vidal Sassoon, Maybelline, Kraft, and Michelob. Her pro bono work includes the Chicago Fire Department, Women’s Tactical Force of Chicago Police Department and T.W.I.N. (Tsuanmi Widows in Need). She is married with two children.
We are very proud to announce that Maureen Shirreff of Ogilvy & Mather, Chicago, and Creative Director of the ground breaking Dove Campaign for Real Beauty will be presenting at this years Summit. Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. The Dove CRB turns 10 this year!