Below is a list of books and articles that have ignited our curiosity and enhanced the noticing of Transformative Advertising in theory and action.
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The Soul of Money
How 50 million people are changing the world
Sherri Ruth Anderson & Paul H. Ray
Power vs. Force
David R Hawkins MD., PhD.
10 Commandments for Transforming Brand Culture in a Consumer Democracy
John Mackey, Rajendra Sisodia and Bill George
Leading for Growth:
How Umpqua Bank Got Cool and Created a Culture of Greatness
Raymond P. Davis
The Anatomy Of Peace
The Arbinger Institute