Did We Say Bibliography?

Below is a list of books and articles that have ignited our curiosity and enhanced the noticing of Transformative Advertising in theory and action.

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The Soul of Money
Lynne Twist

Cultural Creatives
How 50 million people are changing the world
Sherri Ruth Anderson & Paul H. Ray

Power vs. Force   
David R Hawkins MD., PhD.

Citizen Brand
10 Commandments for Transforming Brand Culture in a Consumer Democracy     
Marc Gobe

Conscious Capitalism 
John Mackey, Rajendra Sisodia and Bill George

Leading for Growth:
How Umpqua Bank Got Cool and Created a Culture of Greatness 
Raymond P. Davis

The Anatomy Of Peace
The Arbinger Institute